In 2024, Instagram saw a consistent flow of creativity and cultural exchange, with India influencing global trends while embracing its rich cultural diversity. From collaborations to regional music and emerging talents, here’s a glimpse of the key moments that captivated the nation’s attention on the platform.
Bill Gates collaborating with Dolly Chaiwala is the most unexpected collaboration I’ve ever seen. 😭😭 pic.twitter.com/JvYXct93m8
— Prayag (@theprayagtiwari) February 28, 2024
Instagram buzzed with global collaborations in 2024, showcasing Indian artists teaming up with international stars. Notable partnerships included Diljit Dosanjh with Saweetie for “Khutti,” King with Nick Jonas for “Maan Meri Jaan,” and Harsh Likhari with Connor Price for “Customs,” highlighting Indian talent’s global reach.
ALSO SEE: Samsung Galaxy S25 Series Set for Launch with Qi2 Charging, Date Leaked
Indian trends went global in 2024, with the Asoka makeup trend gaining popularity in countries like Indonesia, Nigeria, and Slovakia. Japanese creators lip-synced to Bollywood dialogues, and international influencers like Drew Hicks and Agu Stanley created content in Indian languages, reflecting the global embrace of desi culture.
India’s diverse musical landscape shone in 2024, with global hits like “Big Dawgs” and “Taambdi Chaambdi” gaining attention. Regional music also thrived, with Haryanvi track “Jale 2,” Punjabi “Ve Haaniyaan,” Marathi “Gulabi Sadi,” Tamil “Aasa Kooda,” and Bhojpuri “Bandookk” driving millions of reels across the country.
Nancy Tyagi the queen of fashion designer of India 🇮🇳 pic.twitter.com/yRo1UOHnU4
— Neha Gurung (@nehaGurung1692) May 27, 2024
Other standout tracks included “Tauba Tauba” from the movie Bad Newz, “Aaj Ki Raat” from Stree 2, and “Nadaaniyan” by Akshath Acharya, each inspiring 3 million, 2.3 million, and 2.2 million reels respectively.
Instagram further revealed In 2024, both classic and new releases resonated with audiences. The re-release of Rockstar and Laila Majnu sparked nostalgia, while the 30th anniversary of FRIENDS and continued Hera Pheri memes kept fans entertained. New hits like Mirzapur season 3, Panchayat, and Laapataa Ladies captivated viewers with their compelling storylines and memorable characters.
JAI SHRI MAHAKAL 🙏🏽 pic.twitter.com/AoDTh8jMN7
— DILJIT DOSANJH (@diljitdosanjh) December 8, 2024
This year, India’s passion for sports continued to grow, with fans supporting the Indian cricket team in the T20 World Cup, celebrating Olympians like Manu Bhaker and Neeraj Chopra, and cheering for Royal Challengers Bangalore’s victory in the inaugural Women’s Premier League.
Rising stars like Hanumankind, Nancy Tyagi, Dolly Chai Wala, and the Vada Pao Girl captured national attention with their unique talents and personalities, making a lasting impact on India’s cultural landscape.
ALSO SEE: Bengaluru Woman Walks Away from Job Offer After CEO’s Inappropriate Conduct Towards HR During Interview
